Information you give us

• Personal and contact information, such as your name, address, email, and phone number
• Account information, such as username, password, and language and currency settings
• Payment information, but only when you order. We never handle your card details ourselves, they are processed entirely by whichever payment provider you choose at checkout
• When you use Social Login (Google or Facebook), we save your email address, name, and the certificate used

Data from using our webstore

• Order and payment history, including ordered products and their prices
• Delivery information, such as delivery address and chosen delivery method
• Product reviews
• Browsing history
• Other data collected with your consent

We mainly use cookies to save this data, see the Cookies section below.

Data saved to our marketing registry

If you subscribe to our newsletter, we save your email address and the date you subscribed. If you have a registered account, we may use other data, such as your name, birthday, and shopping history, to personalize marketing to you. You can unsubscribe at any time.

We use your personal information to:

• Maintain our customer relationship with you
• Improve the experience of using our website
• Process and deliver your orders
• Send you marketing personalized to your prior buying history
• Collect usage statistics
• Offer better customer service

We process your data based on our customer relationship with you, the usability of the website, or your explicit consent.

Data protection

Data security matters to us. We use suitable physical, electronic, and managerial safeguards to protect data collected through our site, including firewalls, encryption, and secure data facilities.

Processing your data

• Your data is only processed when necessary, for example to deliver an order or send our newsletter
• We use good data practices, such as minimizing the data we use and anonymizing it where possible
• We will not send you unsolicited marketing or spam, and take all reasonable steps to comply with the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011, and 2015

Storing your data

• Your personal data is held at a data center in Finland, at the premises of a trustworthy partner
• Your webstore account information is held for 2 years after your last order or login, unless you remove your account yourself first. Before we remove it, we send you a reminder so you can prevent that if you want to continue your customer relationship with us
• Some data must be kept longer where the law requires it, such as bookkeeping material, which we must retain for up to 7 years

We may contract with third parties to supply products and services to you on our behalf, including payment processing, delivery, search, and advertising and marketing. Where any of your data is required for this, we take all reasonable steps to ensure it is handled safely, securely, and in line with your rights, our obligations, and the third party's obligations under the law. We currently share information with:

• Delivery provider (such as the postal service, DHL, or FedEx), to deliver your order: we share your name, address, and in some cases phone number, only what is necessary
• Google Analytics: we may compile anonymized statistics on site traffic, usage patterns, user numbers, and sales, and may share this with third parties such as prospective investors, affiliates, partners, and advertisers, always within the bounds of the law and never including personally identifying information
• Payment processor: only what is strictly necessary to process your order
• Accounting, for bookkeeping
• Web host, which hosts our website

In certain circumstances we may be legally required to share data, including personal information, for example in legal proceedings or to comply with legislation, a court order, or a governmental authority. We do not need further consent from you to do this and will comply with any legally binding request made of us.

Our website may place and access first party cookies on your device. These are placed directly by us, used only by us, and help us recognize you between visits, keep you logged in, and retain your shopping basket. We have chosen these cookies carefully to protect and respect your privacy.

You may also receive third party cookies through our site, placed by other websites, services, or parties. We use these for traffic analytics and advertising. They are not essential to the site working. You can manage your consent for these at any time through GDPR Tools.

All cookies used on our website comply with current EU cookie law. Data used for analytics is anonymized whenever possible; otherwise, we treat it as personal data, such as when it includes your IP address. You can also deny cookies through your browser settings, though this may prevent some features of our site from working fully.

• Prevent cookies through your browser settings, keeping in mind this may prevent some features from working fully or as intended
• Clear your cookie cache at any time. This resets your identification profile based on prior behavior, though it does not fully stop data collection
• Subscribe or unsubscribe from our newsletter in your Account Settings, or by clicking the unsubscribe link included in every newsletter
• Ask us to remove your account at any time by contacting customer service. If you have placed orders with us, we cannot remove all data, such as accounting records, see the Summary and How your data is processed sections above